View source for Software:Tbh (app)

{{Short description|2017 anonymous social media app in the United States}}
{{Lowercase title}}
{{Infobox software
| name = tbh
| logo = Tbh (app) logo.svg
| screenshot = 
| caption = 
| author = Nikita Bier, Erik Hazzard, Kyle Zaragoza, and Nicolas Ducdodon (Midnight Labs LLC)
| developer = [[Company:Meta Platforms|Meta Platforms]]
| released = {{Start date and age|2017|8|3}}
| discontinued = yes
| operating system = [[Software:IOS|iOS]]
| replaced_by = [[Software:Gas (app)|Gas]]
| size = 77.7 [[Megabyte|MB]] (iOS)
| language = [[Social:English language|English]]
| license = [[Freeware]]
| website = {{URL|https://tbhtime.com}}
}}
'''tbh''' was an [[Social:Anonymous social media|anonymous social media]] app available in the {{wipe|United States}}, designed for high school students.<ref>{{Cite news |last=Calfas |first=Jennifer |date=September 17, 2017 |title=5 Things to Know About 'tbh,' a New Anonymity App Popular Among Teens |work=Money.com |publisher=Money.com |url=https://money.com/tbh-time-apple-app-store/ |url-status=live |access-date=16 October 2017 |archive-url=https://web.archive.org/web/20200809083729/https://money.com/tbh-time-apple-app-store/ |archive-date=August 9, 2020}}</ref><ref>{{Cite web|url=https://techcrunch.com/2017/10/16/facebook-acquires-anonymous-teen-compliment-app-tbh-will-let-it-run/|title=Facebook acquires anonymous teen compliment app tbh, will let it run|website=TechCrunch|language=en-US|access-date=15 June 2018|date=16 October 2017}}</ref> The app was launched by Nikita Bier, Erik Hazzard, Kyle Zaragoza, and Nicolas Ducdodon in September 2017.<ref>{{Cite news|url=https://techcrunch.com/2017/09/22/tbh-app/|title=How tbh hit #1 by turning anonymity positive|last=Constine|first=Josh|date=22 September 2017|work=TechCrunch|access-date=16 October 2017|publisher=Oath (company)}}</ref> Investors included Greylock Partners, Redpoint Ventures, Founders Fund, Semyon Dukach, Bee Partners, Dorm Room Fund, and American investor Wayne Chang.

In October 2017, tbh was ranked #1 in the U.S. App Store, and [[Company:Meta Platforms|Meta Platforms]] (then known as Facebook inc.) subsequently acquired the company for an estimated $100 million.<ref>{{Cite news|url=https://money.cnn.com/2017/10/16/technology/business/facebook-tbh/index.html|title=Facebook acquires beloved teen app 'tbh'|last=Ashley O'Brien|first=Sara|date=16 October 2017|work=CNNMoney|access-date=16 October 2017}}</ref> tbh became one of the company's brands, alongside Facebook (app), [[Software:WhatsApp|WhatsApp]], [[Software:Instagram|Instagram]], [[Software:Facebook Messenger|Messenger]], and [[Company:Oculus VR|Oculus VR]].<ref>{{cite web|url=https://www.recode.net/2018/2/1/16959804/whatsapp-facebook-biggest-messenger-instagram-users|title=WhatsApp is now Facebook's second-biggest property, followed by Messenger and Instagram|website=recode.net}}</ref> However, on July 2, 2018, Facebook announced that tbh would be discontinued, due to low usage.<ref>{{Cite news|url=https://www.engadget.com/2018/07/02/facebook-shuts-down-tbh-hello-moves/|title=Facebook shuts down tbh and other apps over 'low usage'|last=Fingas|first=Jon|date=2 July 2018|work=[[Software:Engadget|Engadget]]|access-date=2 July 2018}}</ref>

In August 2018, Buzzfeed News acquired a confidential memo in which the app's founders explained how they used Instagram to target teenagers at specific schools, playing to their curiosity and timing their messages to take advantage of the end of the school day.<ref>{{cite web |last1=Bridge |first1=Mark |title=Messaging app 'trick' to target teenagers |url=https://www.thetimes.co.uk/edition/news/messaging-app-trick-to-target-teenagers-tqxw6jmj5 |website=The Times |language=en |date=9 August 2018}}</ref>

In August 2022, tbh was relaunched as [[Software:Gas (app)|Gas]] by co-creator Nikita Bier, with the same concept of being an anonymous social media app, in which high school students give each other compliments; this was acquired by [[Software:Discord|Discord]] in early 2023.<ref>{{Cite web |last=Towey |first=Hannah |title=A new social media app for high schoolers has dethroned TikTok and BeReal in the App Store rankings — and is surprisingly not toxic |url=https://www.businessinsider.com/gas-social-media-app-highschool-send-anonymous-compliments-not-trafficking-2022-10 |access-date=2022-11-20 |website=Business Insider |language=en-US}}</ref>

== See also ==
* [[Software:Whisper (app)|Whisper]]
* [[Company:Yik Yak|Yik Yak]]

== References ==
{{reflist|30em}}

{{Online social networking}}

[[Category:IOS software]]


{{Sourceattribution|Tbh (app)}}