View source for Social:Marketization

{{Economic systems sidebar |Transition}}
'''Marketization''' or '''marketisation''' is a restructuring process that enables state enterprises to operate as market-oriented firms by changing the legal environment in which they operate.<ref>Rolph van der Hoeven, György Sziráczki. ''Lessons from Privatization.'' (1997). International Labour Organization. {{ISBN|92-2-109452-9}} p.101</ref>

This is achieved through reduction of state subsidies, organizational restructuring of management ([[Finance:Corporatization|corporatization]]), [[Social:Decentralization|decentralization]] and in some cases partial [[Finance:Privatization|privatization]].<ref>Sarah Vickerstaff. ''The Transformation of Labour Relations.'' (1998). Oxford University Press. {{ISBN|0-19-828979-0}} p.63</ref> These steps, it is argued, will lead to the creation of a functioning market system by converting the previous state enterprises to operate under market pressures as state-owned commercial enterprises.

==Aspects==

===Marketized solutions of government and market externalities===
Here the government seeks to solve market and government [[Finance:Externality|externalities]] with market-based [[Chemistry:Solution|solution]]s rather than through direct administrative means. Supporters argue that the market externality of pollution can be addressed through the sale of pollution permits to companies and corporations, thus allowing the market to "see" the information and "realize" the harm done by allowing the market to transmit pollution [[Finance:Cost|cost]]s to [[Organization:Society|society]]. This is presented as an alternative to direct administrative means, whereby the government would use command and control means to direct state enterprises and private firms to comply with the guidelines.

===Marketization of government branches===
This is often described as "competitive federalism" or "limited government". Proponents argue that markets perform better than government administration. Therefore, marketization seeks to make government agencies and branches compete with each other when government branches and agencies are absolutely necessary (i.e. remaining agencies and branches not privatized or liberalized away). For example, supporters argue that a [[Finance:Voucher|voucher]] system for public education would make public schools compete with one another thus making them more accountable and efficient.

==Theory==
Critics of [[Social:Globalization|globalization]], [[Finance:Privatization|privatization]], and [[Finance:Liberalization|liberalization]] have deemed that it is unworkable without major government regulations to balance the forces involved. They argue that marketization can result in [[Finance:Market failure|market failure]].

Free Market thinkers like [[Biography:Friedrich Hayek|Hayek]], Friedman and von Mises believe markets can work with far less government regulation.  As they see it, the combination of liberalization, privatization, and marketization ensure that globalization fulfills the promises of peace, prosperity, and cooperation that its liberal scholars and philosophers have promised. Without marketization, supporters argue that government created externalities can distort the information available to the market which in turn makes the market not work as well as it could.

==Examples==
[[Biography:Milton Friedman|Milton Friedman]] offers examples of what marketized government solutions can look like.  Friedman's proposed [[Social:School voucher|education voucher]] system promotes competition between public schools (and private) thus creating a market based solution to educational issues.
See [[Finance:Private prison|Private prison]].

==Marketization of the nonprofit and voluntary sector==

===Overview of nonprofit organizations===
Nonprofit organizations came to fruition when people began to recognize that society had needs for services rendered by neither the government nor the private sector.  These organizations were created to address these needs.  However, due to their overall missions, it is frowned upon for these organizations to make a profit.  Therefore, by their very nature, their funding sources remain ambiguous.<ref>{{cite journal|last1=Child|first1=Curtis|title=Whither the Turn? The Ambiguous Nature of Nonprofits' Commercial Revenue|journal=Oxford Journals|date=September 2010|volume=89|issue=1|pages=145–161|doi=10.1353/sof.2010.0058}}</ref> This results in nonprofits becoming resource dependent and continuing to struggle to find and maintain funding.  This struggle has resulted in marketization of NPOs.

====Rationale behind the marketization of nonprofits====
[[Finance:Commercialization|Commercialization]] or marketization (the terms are often used interchangeably in the marketization debate among scholars) occurs when a NPO decides to provide goods or services with the intent of turning a profit.  Nonprofits’ resource dependency often lead them to constantly look for additional, nonconventional for nonprofit, funding.  Factors behind a nonprofits decision to marketize are usually compounded by issues such as increased demand for services, inability to tax, and other funding sources’ inability to cover operational and service costs for the NPO.  In return, the NPO enters into a mixed marketplace and thus begins to compete either with other NPO’s or for-profit entities.<ref>{{cite journal|last1=Tuckman|first1=Howard P.|title=Competition, Commercialization, and the Evolution of Nonprofit Organizational Structures|journal=Journal of Policy Analysis and Management|date=1998|volume=17|issue=2|pages=175–194|doi=10.1002/(sici)1520-6688(199821)17:2<175::aid-pam4>3.0.co;2-e}}</ref>

====Funding sources====
Nonprofit organizations have been notoriously plagued with funding issues since their inception. This is due largely in part to the basic concept of nonprofits: to provide a service that neither the government nor the private sector provides a population. Nonprofit organizations receive funding in three ways: 1. Public sources and subsidies; 2. Charitable giving, endowments, major donors; 3. Fee-based services and venture enterprises.

====Public sources and subsidies====
A public source refers to government assistance either through awarded grants or appropriated funding.  Prior to the 1960s, nonprofit organizations relied mostly on fee-for-services and charitable giving.  However, with the political climate changing significantly, it became apparent that society was using nonprofit organizations more than before.  Additionally, governmental entities realized that by entering into a public-private partnership, they could fund nonprofit organizations and essentially hire then to provide services that governments did not want to provide.  Nonprofit organizations began to apply and receive grant awards and appropriations for services.  This trend in funding began to decline in the 1980s under the Reagan administration. With the reduction in funding available from the federal government, nonprofits have become increasingly competitive amongst each other.<ref>{{cite journal|last1=Tuckman|first1=Howard P.|title=Commercialization, and the Evolution of Nonprofit Organizational Structures|journal=Journal of Policy Analysis and Management|date=1998|volume=17|issue=2|pages=175–194|doi=10.1002/(sici)1520-6688(199821)17:2<175::aid-pam4>3.0.co;2-e}}</ref>

Additionally, grant money often comes with performance measures or quotas that are required to meet in order to maintain funding.  Many nonprofits do not have either the administrative capacity to track this data or the ability to physically meet the performance measures.

====Charitable giving, endowments, and major donors====
Charitable giving, endowments and donations do play a significant role in funding for NPOs.  However, this still does not provide enough funding for NPOs to maintain sustainability and provide adequate services.

====Fee-for-services====
A fee-based service is not a new concept for nonprofit organizations. Prior to the 1960s, nonprofits quite often utilized a fee-for-service model.  This most commonly is seen in nonprofit hospitals.  Additionally, gift shops at museums are another form of revenue often associated with fee-for-service models.

===Perspectives on marketization: A pro/con discussion of current literature===
Literature related to the marketization of the nonprofit and [[Philosophy:Voluntary sector|voluntary sector]] is broad in scope and enhanced marketization of the sector is the subject of “considerable debate among both scholars and practitioners."<ref>{{cite journal|last1=Sanders|first1=Matthew|title=Theorizing Nonprofit Organizations as Contradictory Enterprises: Understanding the Inherent Tensions of Nonprofit Marketization|journal=Management Communication Quarterly|date=2012|volume=26|issue=1|pages=179–185|doi=10.1177/0893318911423761}}</ref> One side of the debate asserts potential positive effects from increased marketization and one side engages the idea that primarily negative effects are associated with the integration of commercial ideology within [[Engineering:Nonprofit organization|nonprofit organization]]s.

====Pro====
Marketization is seen by some to hold the ability to provide positive outcomes for nonprofit organizations. One such potential benefit is the diversification of revenue streams and enhanced financial stability. With commercial and market approaches gaining popularity as alternative or supplementary funding sources, their flexibility and less-restrictive nature as revenue sources are noted.<ref>{{cite journal|last1=Froelich|first1=K.A.|title=Diversification of Revenue Strategies: Evolving Resource Dependence in Nonprofit Organizations|journal=Nonprofit and Voluntary Sector Quarterly|date=1999|volume=28|issue=3|pages=246–268|doi=10.1177/0899764099283002}}</ref>

Portions of the literature surrounding nonprofit marketization also consider the positive effects that result from the aforementioned diversified and more sustainable collection of revenue streams.  The ability of market-associated activities to “contribute to an organization’s self sufficiency and ability to attract and retain staff” is discussed.<ref>{{cite journal|last1=Guo|first1=Baorong|title=Charity for Profit? Exploring Factors Associated with the Commercialization of Human Service Nonprofits|journal=Nonprofit and Voluntary Sector Quarterly|date=2006|volume=35|issue=1|pages=123–138|doi=10.1177/0899764005282482}}</ref> The efficiency and effectiveness of organizations utilizing market-based revenue strategies are said to see potential enhancement “by reducing the need for donated funds, by providing a more reliable, diversified funding base”, or by enhancing the overall quality of programs “by instilling [[Finance:Market discipline|market discipline]]".<ref>{{cite journal|last1=Dees|first1=J. Gregory|title=Enterprising Nonprofits|journal=Harvard Business Review|date=1998|pages=55–67}}</ref>

Studies conducted of commercial activity in national nonprofit services associations<ref>{{cite journal|last1=Young|first1=D.R.|title=Commercialism in nonprofit social service associations|journal=Journal of Policy Analysis and Management|date=1998|volume=17|pages=278–297|doi=10.1002/(sici)1520-6688(199821)17:2<278::aid-pam9>3.3.co;2-j}}</ref> and voluntary social agencies<ref>{{cite journal|last1=Adams|first1=C|title=Commercial venturing and the transformation of America's voluntary social welfare agencies|journal=Nonprofit and Voluntary Sector Quarterly|date=1991|volume=20|pages=25–38|doi=10.1177/089976409102000104}}</ref> "discovered that such initiatives were generally related to and contributed substantively to mission accomplishment".<ref>{{cite journal|last1=Froelich|first1=Karen|title=Diversification of Revenue Strategies: Evolving Resource Dependence in Nonprofit Organizations|journal=Nonprofit and Voluntary Sector Quarterly|date=1999|volume=28|issue=3|pages=246–268|doi=10.1177/0899764099283002}}</ref> In the same vein, it has been said that leaders within the nonprofit sector can see benefit from understanding and finding ways to employ commercial forces for social good.<ref>{{cite journal|last1=Dees|first1=Gregory|title=Enterprising Nonprofits|journal=Harvard Business Review|date=1998|pages=55–67}}</ref>

====Con====
Negative associations between marketization and the nonprofit sector are also present within the literature. One of the main criticisms brought forth against the integration of commercial principles and activities within voluntary organizations is the potential for diversion from the original organization mission. According to Tuckman, a “strong likelihood exists that the missions of nonprofits engaged in commercial activities will grow more ambiguous over time.” The potential tendency of leadership to increasingly look at activities in terms of revenue is also as a result of increased commercial activity is discussed.<ref>{{cite journal|last1=Tuckman|first1=H.P.|title=Competition, Commercialization, and the Evolution of Nonprofit Organizational Structures|journal=Public Policy Analysis and Management|date=1998|volume=17|issue=2|pages=175–194|doi=10.1002/(sici)1520-6688(199821)17:2<175::aid-pam4>3.0.co;2-e}}</ref>

Structural organizational changes are also mentioned as a potential negative impact of enhanced commercial activity among nonprofits. From organizational changes necessary to accommodate market-based endeavors, such as growth in “number and scope” of administrative offices that manage profit-seeking efforts, to the “tendency to replace traditional, social problem-focused board members with entrepreneurial, business-oriented individuals,” changes take effort from work directly related to mission accomplishment.<ref>{{cite journal|last1=Froelich|first1=Karen|title=Diversification of Revenue Strategies: Evolving Resource Dependence in Nonprofit Organizations|journal=Nonprofit and Voluntary Sector Quarterly|date=1999|volume=28|issue=3|pages=246–268|doi=10.1177/0899764099283002}}</ref>

Aside from diversion from mission and structural/staffing changes, the literature notes the potential for lost sector legitimacy as the “distinctions between the business, government, and nonprofit sectors continue to blur and their efforts overlap."<ref>{{cite book|last1=Frumkin|first1=Peter|title=On Being Nonprofit: A Conceptual and Policy Primer|date=2005|publisher=Harvard University Press|location=Cambridge, MA}}</ref> Related to this blurring effect, is the theory that [[Social:Civil society|civil society]] is at risk as a result of enhanced marketization within the voluntary organizations. Eikenberry and Kluver, in their article entitled, “The Marketization of the Nonprofit Sector: Civil Society at Risk,” describes the idea that marketization trends negatively impact the unique roles nonprofit organizations play within society. Overall, this theory stands on the thesis that marketization “may harm [[Social:Democracy|democracy]] and [[Social:Citizenship|citizenship]] because of its impact on nonprofit organizations’ ability to create and maintain a strong civil society."<ref>{{cite journal|last1=Eikenberry|first1=Angela|title=The Marketization of the Nonprofit Sector: Civil Society at Risk?|journal=Public Administration Review|date=2004|volume=64|issue=2|pages=132–140|doi=10.1111/j.1540-6210.2004.00355.x}}</ref>

The responsibility of nonprofits to those in need is said to become potentially overshadowed by economic and competition-centered values that result from enhanced market-based and commercial activities. Increased desire of voluntary organizations to “secure [[Social:Competitive advantage|competitive advantage]] in the pursuit of producing individual-level goods and services for those who can afford them,” rather than those defined in the original organizational mission.<ref>{{cite journal|last1=Brainard|first1=Lori|title=Toward nonprofit organization reform in the voluntary spirit: Lessons from the Internet|journal=Nonprofit and Voluntary Sector Quarterly|date=2004|volume=33|issue=3|pages=435–457|doi=10.1177/0899764004266021}}</ref>

'''Marketisation and existing Market Theory'''

In considering the applicability of the existing literature on contingency theory and perspectives on competitive advantage to the marketised social care sector in the UK, Dearnaley identified a number of areas in each that restrict its value in analysing and responding to the new market environment: the retrospective nature of theories of competitive advantage and foci on differentiation and cost leadership make these inappropriate for this new marketplace; the intangibility of competitive advantage, and particularly sustainable competitive advantage; the relative inflexibility of classical contingency theory.<ref>{{Cite journal|last=Patricia Dearnaley|date=2013-06-07|title=Competitive advantage in the new contrived social care marketplace: how did we get here?|url=http://www.emeraldinsight.com/doi/abs/10.1108/HCS-03-2013-0002|journal=Housing, Care and Support|volume=16|issue=2|pages=76–84|doi=10.1108/HCS-03-2013-0002|issn=1460-8790}}</ref><ref>{{Cite journal|last=Patricia Dearnaley|date=2013-09-09|title=Competitive advantage in the new contrived social care marketplace: do we need a new theoretical framework?|url=http://www.emeraldinsight.com/doi/abs/10.1108/HCS-08-2013-0013|journal=Housing, Care and Support|volume=16|issue=3/4|pages=126–135|doi=10.1108/HCS-08-2013-0013|issn=1460-8790}}</ref><ref>{{Cite journal|last=Dearnaley Patricia|date=2014-03-12|title=Competitive advantage in the new social care marketplace: a new theoretical perspective|url=http://www.emeraldinsight.com/doi/abs/10.1108/HCS-12-2013-0025|journal=Housing, Care and Support|volume=17|issue=1|pages=5–15|doi=10.1108/HCS-12-2013-0025|issn=1460-8790}}</ref>

==See also==
* [[Finance:Corporatization|Corporatization]]
* [[Finance:Deregulation|Deregulation]]
* [[Finance:Privatization|Privatization]]
* [[Finance:Liberalization|Liberalization]]
* [[Social:Globalization|Globalization]]
* [[Philosophy:Capitalism|Capitalism]]
* [[Social:Free market|Free market]]
* Classic liberalism
* [[Social:State capitalism|State capitalism]]
* [[Social:Market socialism|Market socialism]]

== References ==
{{reflist|2}}

== Further reading ==
* ''Academic Entrepreneurialism and Its Related Concepts: A Review of the Literature'' by Hei-hang Hayes Tang; Published 2009, Research Studies in Education 7: 42-49;{{ISBN|978-962-8093-50-2}}.
* ''Democracy, the Economy and the Marketisation of Education'' by Hugh Lauder; Published 1992, Victoria University Press; {{ISBN|0-86473-234-1}}.
* ''Globalization and Marketization in Education: A Comparative Study of Hong Kong and Singapore'' by Ka-Ho Mok, Jason Tan; Published 2004, Edward Elgar Publishing; {{ISBN|1-84376-380-X}}.
* ''Governance And Marketisation In Vocational And Continuing Education'' by Rudolf Husemann, Anja Heikkinen; Published 2004, Peter Lang Publishing, Incorporated; {{ISBN|3-631-50533-7}}.
* ''Marketisation of Governance: Critical Feminist Perspectives from the South'' by Viviene Taylor; Published 2000, SADEP, University of Cape Town; {{ISBN|0-7992-2019-1}}.
* ''Marketization and Democracy: East Asian Experiences'' by Samantha Fay Ravich; Published 2000, Cambridge University Press; {{ISBN|0-521-66165-X}}.
* ''Marketisation of the Careers Service'' by Jane V.Helmsley Brown, Nicholas Foskett; Published 1998, University of Southampton, Centre for Research in Education Marketing; {{ISBN|0-85432-650-2}}.
* ''Marketization, Restructuring and Competition in Transition Industries of Central and Eastern Europe'' by Marvin R. Jackson, Wouter Biesbrouck; Published 1995, Avebury; {{ISBN|1-85972-047-1}}.
* ''Pluralism and Marketisation in the Health Sector: Meeting Health Needs in Contexts of Social Change in Low and Middle Income Countries'' by Gerald Bloom, Hilary Standing; Published 2001, Institute of Development Studies; {{ISBN|1-85864-361-9}}.
* ''Politics of Marketization in Rural China'' by Wei Pan; Published 2001, Rowman & Littlefield Publishers, Incorporated; {{ISBN|0-8476-8572-1}}.
* ''Social Welfare and the Market: Papers from a Conference on Marketisation'' by Frances Millard; Published 1988, Suntory-Toyota International Centre for Economics and Related Disciplines; {{ISBN|0-85328-115-7}}.
* ''The Marketization of Social Security'' by John E. Dixon, Mark Hyde; Published 2001, Quorum/Greenwood; {{ISBN|1-56720-325-6}}.
* ''Understanding Marketisation Within the Chinese Information Sector'' by Doris Fischer;  Published 2003, Institut für Rundfunkökonomie (Institute for Broadcasting Economics, Cologne University); {{ISBN|3-934156-68-1}}.
* [https://web.archive.org/web/20130509203320/http://welfare-societies.com/uploads/file/WelfareSocietiesConferencePaper-No1_Schimank_Volkmann.pdf ''The Marketization of Society: Economizing the Non-Economic''] by Uwe Schimank and Ute Volkmann; Published 2012; Bremen: Research Cluster “Welfare Societies”.

[[Category:Market (economics)]]
[[Category:Economic globalization]]

{{Sourceattribution|Marketization|1}}